The premise was that very few podcasts actually get any money for making podcasts that listeners enjoy. And that this is because the tools/mechanisms available treat podcasts like radio or newsletters.

They're podcasts!

So we talked to more podcast listeners and we talked to more podcast creators about what be meaningful for both sides.

We have version 1 - Lenny.fm.

Research shows that between 1 and 10% of your audience is open to supporting shows they enjoy.

In some research up to 23% of Gen Z podcast listeners were into it.

Lenny.fm works for your show and helps podcast listeners conribute to a more equitable podcast ecosystem.

We'll let you know when a listener becomes a supporter.

Help that happen sooner.

  • Mention Lenny.fm on your podcast (script help here)
  • Use the logo kit for your website and social channels.
  • No new app for the audience, and no extra content to create.
✔️
Listeners choose a bundle of podcasts to support for US$4 a month.

The money is split equally between the listener's top four podcasts, less 10% fee to Lenny.fm.

🏧
Check your balance or request a payout of your accumulated funds anytime. You'll also get a monthly notification.

Aaaand, say thanks to supporters in your own way that they would appreciate!

We put every bit of experience (podcast creators and developers) we could into crafting the details necessary to make Lenny.fm work for your and your audience.

Listener Feedback

🥰
It resonated with me because I truly appreciate the joy my regular podcasts bring to me and how much time time it must take to create them. The creators deserve to be paid for their time and talents - Nina, a listener and supporter of podcasts using Lenny.fm

Podcast Creator Feedback

🙌
I absolutely love it! One a personal psychology level, I felt ever so uncomfortable asking for support for myself.This though... it'd be so easy to plug this consistently and enthusiastically. I could talk about my own top 4, I coud talk about someone else's, I can immediately think of a bunch of ways to talk about it.And it doesn't force me to run a Patreon/Discord et al - Mark, Climactic podcast

Questions? Contact us anytime.

The Checklist

Like an audience, revenue for your podcast is grown over time, rather than appearing suddenly.

1. Mention Lenny.fm in your podcast intro or outro

"Support the podcasts you spend time with, like this one, go to Lenny.fm"

2. Share a link to Lenny.fm on your social media account with a list of the top 4 podcasts you would suppport

Showing appreciation for your peers is a great way for your audience to learn more about you.

3. Add a link to Lenny.fm in the supporter area of your website

Lenny.fm logo kit is on the Resources page.

4. Add a link in your Linktree/linkinbio service

Keep it simple. Support us - Lenny.fm (link to https://lenny.fm)

5. Add a line about Lenny.fm in your newsletter template

Support our work and other podcast creators you rely on - Lenny.fm

6. Add a link to Lenny.fm in your email signature

Logo from the brand kit, or simply "Support us on Lenny.fm"

7. Add a link to Lenny.fm in your episode notes

You'll know how to word it, just link the text to https://lenny.fm

8. Tell your podcasting groups or discord servers that you're using Lenny.fm as a revenue stream for your podcast.

Let them know you're trying Lenny.fm and see what people say.

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