About

• The Basics
• Get Started
• People behind Lenny.fm
• FAQs

We created a revenue stream for podcast creators with an audience of anywhere between 1 and 1 million or more.

The premise was that very few podcasts actually get any money for making podcasts that listeners enjoy.

And that this is because the tools/mechanisms available treat podcasts like radio or newsletters.

They're podcasts!

So we talked to more podcast listeners and we talked to more podcast creators about what be meaningful for both sides.

We have Lenny.fm.

The Basics

Podcast Creators need to opt in by joining the Creator Portal.

For Listeners it's US$4 a month to support podcasts they choose.

US$4 is split equally between the Listener's top one to four chosen podcasts, less 10% fee to Lenny.fm when you withdraw the money.

• No new app for the audience, and no extra content to create.
• We'll let you know when support from listeners starts accumulating.
• Let your listeners know!

Get Started

• How it works - more detail.
• Resources - video chat, logos, scripts.
• Checklist - tick them off.
• FAQs - mostly answers.

People behind Lenny.fm

I’m Courtney, a radio/podcast producer in Melbourne Australia.

I make shows at Nearly Media, when I'm not working on Lenny.fm.

Andrew, Dan and Adam in the team are developers and musicians.

Podcast fans too.

I’ve tried so many different ways to get paid for the shows I’ve made — merch, events, bonus content, subscriptions, advertising and more.

Nearly Media shows get 120k downloads a month but we’ve never found a consistent way to get paid for our effort that seems fair.

Ads are a tough sell. They take too long to sell them yourself and agencies take too much to sell them for you.

After working in the music industry I saw how musicians immediately set up multiple effective ways to make money — publishing, streaming, touring, physical sales, merch and sync deals. Sometimes more!

Podcasts don’t do this.

Lenny.fm doesn't hinge on making more content or organising heaps of other adjacent stuff.

Giving listeners an easy and effective way to contribute is something we’ve been working on for a few years now.

Podcasting needs more money distributed across shows that aren’t in the top tier. Building a podcast middle class is something that’s possible.

Lenny.fm is live and working with podcasts collecting money from listeners who want to support them.

You can do the same! Just tell your audience to support your show on Lenny.fm.

We’re currently on version 1 of Lenny.fm, and with more people using it we can add features, make it look better and offer support to help podcast creators make money.

It'd be great to hear about your experience, get in contact - hi@lenny.fm

Happy podcasting!

Court

Some FAQs

How do I get paid supporters?

• Let your listeners know about on any of your channels — podcast, socials, newsletter, website.
• Add the Lenny.fm URL and make a habit of mentioning that people can support your podcast using Lenny.fm.

Do you have to start an account as a creator to collect support?

• Yes. Join here!
• We'd also like to learn about your podcast and how we can help grow it! Contact us for a chat.

How do pay outs work?

• Send a request. We can do PayPal, Stripe and most other major ways (but Venmo and CashApp are exclusive to the USA). We'll find a way.
• If you have joined and listeners are supporting your podcast we'll send you a monthly email.

I use other ways to monetize, can I also use Lenny?

• Yes. You probably don’t have only one social media account, so why not have more than one way to get contributions for your work?
• Musicians are a great example. They make money from touring, streaming (sort of), album sales, merch, royalties, sync deals and more. Podcast creators shouldn’t be limited!

Is there a brand kit with logos?

• Yes! Check out Resources.